
up!
When you value charisma over utility.
To stand out in the congested entry-level car space you need to stand up!
Enter the distinctive, highly-spec’ed and, dare we say it, ‘cute’ VW up! Contoured, oozing appeal, this is an unprecedented and audacious take on VW’s renowned design.
Feeling is believing: Experience the compact, lightweight pocket rocket with its exceptional interior space.
Then pinch yourself.
Model Range
Highlights

Firstly, there’s the look
Slick running lines, smooth finishes and eye-catching wheels set the tone for an ‘up!lifting’ drive. At 3 600mm long and 1 641mm wide, the up! may be one the smallest four-seater cars, but it fits four people without complaints. That’s thanks to a lengthy wheelbase combined with an engine that’s mounted well forward. Expand the boot with a genius false floor with two loading tiers (under which sits a full-size spare wheel).
Then there’s the performance
A three-cylinder, one-litre turbo-boosted engine gets you zipping through the city with ease. Enjoy punchy acceleration (even at low revs) with stop-start form that improves fuel economy and cuts CO2 emissions.
But that’s not all…
Pimp your up! with factory-fitted extras:
• 15-inch spoke alloy wheels
• Sound "Plus" package: four speakers in the front, two in the rear
• Driver package (cruise control, rear park distance control and multi-function display)
• Winter package (heated seats and front fog lights)
• Roof package (black-painted roof and side mirrors)
• Smartphone integration: navigation
• Panoramic sunroof
Smartphone friendly, multi-function display
The up’s! smartphone integration feature gives you:
• Offline navigation with 2D and 3D maps
• Music streaming
• Multi-function display (range, mileage, fuel consumption, engine speed and coolant temperature)
• Handwriting recognition to search music files and phone book
•Think Blue Trainer
Beat this
The up! comes with a 300-watt BeatsAudio sound system. Say hello to an amplifier, high-end speakers and a separate subwoofer that will get your feet tapping and your heart racing.




A review on the up!
Read reviewSafety Features

Take up!
- Airbags Quantity 4
- Airbags driver, passenger, front side
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Anti-lock Braking System (ABS)
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Electronic Brake Distribution (EBD)

Move up!
- Airbags Quantity 4
- Airbags driver, passenger, front side
-
Anti-lock Braking System (ABS)
-
Electronic Brake Distribution (EBD)

Cross up!
- Airbags Quantity 4
- Airbags driver, passenger, front side
-
Anti-lock Braking System (ABS)
-
Electronic Brake Distribution (EBD)

up! Beats
- Airbags Quantity 4
- Airbags driver, passenger, front side
-
Anti-lock Braking System (ABS)
-
Electronic Brake Distribution (EBD)